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Information Architecture · Prototype

HQ Solutions — proposed sitemap
and a working navigation prototype.

The structure derived from the SEO strategy, long-tail audit, competitor analysis, and brand-voice work. The navigation bar at the top of this page is the live prototype — hover any item to see how the mega menus would behave on the real site. Every tag below explains what changes vs. the current /ro/ site.

Try the nav above. Hover Servicii, Soluții, Industrii, Resurse, or Despre to expand each mega menu.
01 — Why this navigation, this way

Six items, two new top-level concepts.

The current /ro/ menu mixes services and solutions into one umbrella with no buyer-journey logic. The proposed nav reorganizes around three things the data showed mattered: buyer intent stage, industry segmentation (HQ's underused portfolio moat), and a resources hub for the lead-magnet long-tails.

What's new in the top-level

Industrii & Resurse

"Industrii" turns HQ's enterprise portfolio (Alfa Laval, KPMG, Beijer Ref) into vertical landing pages — the moat competitors can't match. "Resurse" centralizes templates, calculators, and gated PDFs as lead-magnet content for the long-tail intent we saw on `plan de continuitate model`, `audit IT checklist`, `RTO RPO`.

Conversion logic

Free audit + visible phone + ofertă pill

"Audit IT gratuit" is a button (not a link) — same wedge ITC Tech uses to win the SERP. Phone number visible at all times like dotnetwork does. "Cere ofertă" CTA in every megamenu footer — every nav drop is also a conversion path.

Killed from current nav

/asistenta-tehnica/ → /mentenanta-it/

The current page targets a phrase nobody types. Renamed to the term RO buyers actually search ("mentenanță IT"). Old URL 301-redirects. Same treatment for `/administrare/` (folded) and `/videoconferinta/` (repivoted to B2B AV integration).

02 — Full Sitemap

Every URL, every label, every change.

Read top-to-bottom. Tags on each line indicate change type vs. current site.

Pillar Strategic pillar page (deep, hub-and-spoke) New Brand-new page (didn't exist on current site) Rewrite Existing page, needs full content rewrite Rename URL changes; 301 redirect from old slug Kill Page removed / noindexed Lead magnet Gated PDF / template / tool
  • hqsolutions.ro/ro/  Romanian site root
  • /  Homepage — rewrite hero with pillar links + portfolio proof Rewrite
  • /servicii/  Service catalogue umbrella
    • /externalizare-it/ Pillar Rewrite 2,000–2,500w pillar; 3 tiers; price ranges; FAQ
      • /externalizare-it/bucuresti/ New Local landing — primary geo
      • /externalizare-it/cluj/ New
      • /externalizare-it/timisoara/ New
      • /externalizare-it/ploiesti/ New
      • /externalizare-it/pachete-si-preturi/ New 3 tiers with concrete scope, SLA, price-from
      • /externalizare-it/pana-la-10-statii/ New Per-headcount landing (rezolvit pattern)
      • /externalizare-it/10-50-statii/ New
      • /externalizare-it/50-plus-statii/ New
      • /externalizare-it/vs-departament-intern/ New Comparison post — captures MOFU search
    • /mentenanta-it/ Rename Was /asistenta-tehnica/ — 301 redirect; matches `mentenanță IT` autocomplete
      • /mentenanta-it/preturi/ New Captures `mentenanță IT prețuri` autocomplete
      • /mentenanta-it/vs-externalizare/ New
    • /consultanta-it/ Rewrite Expand from 202w to 800w; add pricing context
    • /administrare-it/ Rename Was /administrare/ — slug includes "IT" for clarity
    • /audit-it/ Pillar New Service landing — free-audit CTA
      • /audit-it/ce-este/ New TOFU educational sister (rezolvit pattern)
      • /audit-it/checklist/ Lead magnet New
      • /audit-it/digitalizare-pnrr/ New Captures `audit IT digitalizare` long-tail
    • /securitate-it/ Rewrite Reframe around NIS2; existing 596w → 1,200w
    • /migrare-cloud/ New Captures `disaster recovery azure`, M365 migration
    • /recuperare-date/ New Captures bitconsulting's `recuperare date` niche
  • /solutii/  Outcome-based solutions umbrella
    • /business-continuity/ Pillar Rewrite RO authority play — 2,500w; SERP for `business continuity plan` is 100% English today
      • /business-continuity/plan-de-continuitate-template/ Lead magnet New Captures `plan de continuitate model` autocomplete
      • /business-continuity/vs-disaster-recovery/ New
      • /business-continuity/iso-22301/ New Captures `iso 22301 ce este`, `certificare`
      • /business-continuity/rto-rpo-calculator/ Lead magnet New
    • /disaster-recovery/ Rewrite Reposition as DR-focused child of BCP pillar
      • /disaster-recovery/template/ Lead magnet New
      • /disaster-recovery/acronis/ New Vendor-combo — captures `disaster recovery acronis`
    • /high-availability/ Rewrite Technical child under BCP pillar
    • /nis2/ Pillar New NIS2 authority pillar — RO regulator (DNSC) context
      • /nis2/ce-este/ New TOFU — captures `nis2 ce este`
      • /nis2/conformitate-romania/ New Captures `nis2 romania`
      • /nis2/certificare/ New Captures `nis2 certificare`
      • /nis2/checklist-aplicabilitate/ Lead magnet New
    • /acronis/ Rewrite Repositioned under DR pillar; vendor-partner page
    • /supraveghere-video-b2b/ Rename Rewrite Was /supraveghere-video/ — repivoted to B2B (birouri, depozite, retail). Don't fight consumer installer SERP.
    • /sali-videoconferinta/ Rename Rewrite Was /videoconferinta/ — repivoted to AV integration if HQ does this work
  • /industrii/  Vertical landing pages — turns portfolio into proof New top-level
    • /industrii/manufacturing/ New Anchor: Alfa Laval, Beijer Ref
    • /industrii/distributie-logistica/ New
    • /industrii/servicii-profesionale/ New Anchor: KPMG
    • /industrii/healthcare/ New
    • /industrii/administratie-publica/ New CPV-uri eligibile, achiziții SEAP
    • /industrii/pnrr-por/ New Audit IT pentru proiecte de digitalizare
  • /resurse/  Lead-magnet hub — blog + downloads + tools New top-level
    • /resurse/blog/ Rename Was /stiri/. Old posts: audit with GSC, noindex zero-traffic ones
      • /resurse/blog/category/nis2/ New
      • /resurse/blog/category/studii-de-caz/ New
      • /resurse/blog/category/best-practices/ New
      • /resurse/blog/category/ghiduri/ New
    • /resurse/template-bcp/ Lead magnet New
    • /resurse/template-drp/ Lead magnet New
    • /resurse/checklist-audit-it/ Lead magnet New
    • /resurse/calculator-rto-rpo/ Lead magnet New
    • /resurse/ghid-alegere-firma-externalizare/ Lead magnet New
  • /despre/  Company & proof umbrella
    • /despre/ Rewrite Lead with 22-year tenure + portfolio; current page buries both
    • /despre/echipa/ New
    • /despre/certificari/ Rewrite Fix dead /sitev2/ images; H1 from "Competente" → "Certificări și competențe IT"
    • /despre/portofoliu/ Rewrite Was /portofoliu-clienti/. Logo wall + linkout to case studies
      • /despre/portofoliu/alfa-laval/ New 600–800w case study: challenge → approach → result
      • /despre/portofoliu/kpmg/ New
      • /despre/portofoliu/beijer-ref/ New
      • /despre/portofoliu/nielsen-design/ New
    • /despre/cariere/ New
  • /contact/  Contact & quote
    • /contact/ Rewrite From 7 words → ~250w with NAP, map, FAQ, LocalBusiness schema
    • /cere-oferta/ New Dedicated quote form; every megamenu CTA points here
  • Hidden / kill list
    • /videoconferinta/ Kill or 301 Commoditized by Teams/Zoom. Either 301 to /sali-videoconferinta/ (if HQ does AV integration) or kill + noindex
    • /stiri/  (299 individual posts) Audit + noindex Most are 2010s vendor PR. GSC audit → noindex zero-traffic ones. Don't bulk-delete: preserves any backlinks.
    • /servicii-it/ 301 Old umbrella; 301 to new /servicii/
03 — URL Changes

Redirect map for migration.

All URL changes vs. the current /ro/ site. Every rename = 301 redirect, no link equity lost.

Current URL Proposed URL Action Why
/ro/asistenta-tehnica/ /ro/mentenanta-it/ 301 Current slug has 0 autocomplete demand. New slug matches the term RO buyers actually search.
/ro/administrare/ /ro/servicii/administrare-it/ 301 Disambiguates from non-IT admin contexts; nests under /servicii/.
/ro/servicii-it/ /ro/servicii/ 301 Cleaner umbrella; aligns with /soluții/ sibling.
/ro/portofoliu-clienti/ /ro/despre/portofoliu/ 301 Nests company-proof under /despre/.
/ro/supraveghere-video/ /ro/solutii/supraveghere-video-b2b/ 301 + Rewrite Repositioned to B2B (birouri, depozite). SERP for `supraveghere video` is consumer-installer territory — wrong audience for HQ.
/ro/videoconferinta/ /ro/solutii/sali-videoconferinta/ or kill Decide Standalone videoconferinta is commoditized. If HQ does AV-integration (equipped meeting rooms), repivot. Otherwise kill.
/ro/stiri/ /ro/resurse/blog/ 301 + Audit Archive moves; 299 individual posts get GSC traffic audit. Zero-traffic posts get noindex (don't delete — keeps any backlinks).
— (didn't exist) /ro/industrii/* New tree Vertical landing pages — turns Alfa Laval / KPMG / Beijer Ref portfolio into ranking + conversion assets.
— (didn't exist) /ro/resurse/* New tree Lead-magnet hub: BCP template, RTO/RPO calculator, audit checklist, etc.
— (didn't exist) /ro/nis2/* New pillar RO NIS2 authority space is empty; first-mover SEO advantage.
— (didn't exist) /ro/externalizare-it/{bucuresti,cluj,timisoara,ploiesti}/ New tree Multi-city geo pages — first-mover. Build only where HQ can credibly serve.
— (didn't exist) /ro/cere-oferta/ New Every competitor has a dedicated quote-form page. HQ's contact page has 7 words.